sleep tourism
Helen Hatzis
Helen Hatzis
July 2, 2024 ·  5 min read

Sleep Tourism: Catching Z’s Around the World

In today’s fast-paced world, getting a good night’s sleep can feel as elusive as finding a unicorn sipping a latte at your local café. Enter sleep tourism, the latest trend in travel that promises to help you catch up on those precious Z’s while exploring new destinations.

With a growing emphasis on wellness, many are traveling specifically to improve their sleep. Hotels offering sleep-focused experiences, such as sleep concierges and specialized sleep environments, are becoming increasingly popular. Let’s dive into the dreamy world of sleep tourism and discover how you can snooze your way to better health.

The Rise of Sleep Tourism

sleep tourism

You might be wondering, what exactly is sleep tourism? Simply put, it’s the practice of traveling to a destination with the primary goal of improving sleep. This trend is driven by a growing awareness of the importance of sleep for overall health and well-being.

According to the American Sleep Association, around 50-70 million adults in the United States have a sleep disorder, and the global sleep aids market is projected to reach $101.9 billion by 2025. Given these stats, it’s no surprise that the hospitality industry is jumping on the sleep bandwagon.

The Science of Sleep

sleep travel

Before we delve into the world of sleep-centric hotels, let’s take a quick nap… I mean, look, at the science of sleep. Sleep is essential for physical and mental health, playing a crucial role in processes such as memory consolidation, mood regulation, and immune function. Lack of sleep can lead to a host of problems, including weight gain, depression, and even an increased risk of chronic diseases like diabetes and heart disease.

Dr. Michael Breus, a clinical psychologist and sleep expert known as The Sleep Doctor, emphasizes that quality sleep is just as important as quantity. “It’s not just about how much sleep you’re getting, but how restorative that sleep is,” he says. This is where sleep tourism comes in, offering travelers the chance to reset their sleep patterns and experience truly restorative rest.

Sleep-Focused Hotels: The Dreamiest Destinations

sleep travel

Hotels around the world are waking up to the potential of sleep tourism and are offering unique experiences designed to help guests get the best sleep of their lives. Here are some of the top destinations for sleep tourists:

The Zed Rooms, London 

Created by Simba Sleep in collaboration with Cuckooz, The Zed Rooms in London are designed to provide the ultimate sleep experience. Each room features a bespoke mattress, blackout blinds, and a pre-sleep relaxation program. Guests can also enjoy a guided meditation session before bed, ensuring they drift off into a deep slumber.

Six Senses Douro Valley, Portugal

Nestled in the picturesque Douro Valley, this luxurious resort offers a comprehensive Sleep Program. Guests receive a personalized sleep consultation, sleep tracking, and a range of treatments designed to promote relaxation and improve sleep quality. From yoga and meditation to specialized spa treatments, Six Senses Douro Valley has everything you need to achieve the perfect night’s sleep.

Park Hyatt Tokyo, Japan

The Park Hyatt Tokyo offers a unique “Good Night Sleep Stretch” program, featuring in-room yoga sessions designed to promote relaxation and improve sleep quality. Guests can also enjoy a sleep-friendly menu, with dishes that include ingredients known to promote rest, such as chamomile and magnesium-rich foods.

The Benjamin, New York City

The Benjamin Hotel in New York City boasts a comprehensive sleep program led by sleep expert Dr. Rebecca Robbins. The program includes a pillow menu with ten different options, blackout curtains, and on-demand sleep consultations. Guests can also request a “work-down” call, a reverse wake-up call reminding them to wind down for the night.

Swisse Sleep Sanctuary, Melbourne

Swisse Wellness has partnered with Crown Hotels to create the Swisse Sleep Sanctuary, a suite designed to optimize sleep. The room features a custom-made mattress, sleep-inducing lighting, and a sound machine that mimics the sounds of nature. Guests can also enjoy a selection of sleep-friendly snacks and a guided meditation session before bed.

The Lighter Side of Sleep Tourism

sleep travel

While the idea of traveling to improve your sleep might sound a bit… well, sleepy, there’s no reason why sleep tourism can’t be fun and engaging. Here are a few humorous tips to help you embrace the trend:

Pack Your Pajamas: Forget about fancy outfits and pack your comfiest pajamas. After all, you’re on a mission to snooze, not to schmooze.

Embrace the Nap: When in Rome… take a nap. Incorporate a siesta into your daily routine and indulge in the local culture of napping.

Sleep Selfies: Capture the essence of your sleep tourism adventure with a series of sleep selfies. Just remember to put your phone on silent before you drift off.

Wake-Up Call Woes: Avoid the dreaded wake-up call mishap by double-checking the time zone difference. No one wants to be jolted awake at 3 AM because you forgot to adjust your clock.

Sweet Dreams

sleep travel

Sleep tourism is more than just a passing trend; it’s a reflection of our growing understanding of the importance of sleep for overall health and well-being. By traveling to destinations that offer specialized sleep experiences, you can improve your sleep quality, reset your sleep patterns, and return home feeling refreshed and rejuvenated.

Whether you’re staying at a luxurious resort in Portugal or a chic hotel in New York City, sleep tourism offers a unique and restorative way to explore the world. So pack your pajamas, embrace the nap, and get ready to snooze your way to better health. Sweet dreams!

I always sign off with the note below. However, I wondered if that made sense considering that you are going to be sleeping most of your trip. Ha!

As you embark on your travels, remember that our journey leaves an impact. Embrace eco-friendly accommodations, support local communities, and reduce plastic use. Respect wildlife by observing from afar and conserve resources like water and energy. Choose sustainable transportation, leave no trace behind, and participate in conservation efforts. Educate yourself and others about the environment you’re exploring. Let’s ensure that we tread lightly on our planet, leaving only footprints of kindness and taking home memories that inspire others to protect our beautiful world. Happy responsible travels!