Thailand in Bloom: How The White Lotus Season 3 Is Inspiring a New Wave of Travel
Helen Hatzis
Helen Hatzis
April 15, 2025 ·  5 min read

How The White Lotus Season 3 Is Inspiring a New Wave of Travel to Thailand

As Season 3 of HBO’s The White Lotus ended with a swirl of drama, intrigue, and tropical splendour, fans across the globe are dreaming of Thailand’s golden beaches, lush jungles, and vibrant cities. This season’s setting—filmed across Phuket, Koh Pha-Ngan, Bangkok, and Koh Samui—has done more than deliver watercooler-worthy television. It’s ignited a surge of interest in one of Asia’s most beloved destinations. And just in time for this spotlight moment, Thailand is rolling out the welcome mat with a modern twist: a new Digital Arrival Card system, a refreshed tourism campaign, and a fashion collaboration that brings Thai elegance to the runway. Welcome to Grand Tourism and Sport Year 2025. Thailand isn’t just waiting for travellers—it’s evolving for them.

A New Era of Travel: Digital Arrival Cards Launch May 1

Thailand in Bloom: How The White Lotus Season 3 Is Inspiring a New Wave of Travel
Photo Credit: Thailand Authority of Tourism

Forget fumbling for pens and paper disembarkation forms on your flight—Thailand is embracing the future with the Thailand Digital Arrival Card (TDAC). Starting May 1, 2025, all non-Thai nationals entering by air, land, or sea must complete this form online within three days before their arrival. This paperless process promises to streamline the entry experience at international airports, land borders, and seaports. The move also aligns with Thailand’s larger commitment to smart tourism—a seamless blend of sustainability, innovation, and traveller-centric tech. Where to fill it out: tdac.immigration.go.th

Why it matters:

  • Faster airport processing
  • No more lost paperwork
  • One step closer to a fully digital travel experience

So if you’re planning a White Lotus-inspired escape, start with the TDAC—it’s your first taste of Thailand’s hospitality, now upgraded for 2025.

From Screen to Scene: Explore Thailand Like a Lotus Guest

Thailand in Bloom: How The White Lotus Season 3 Is Inspiring a New Wave of Travel
Photo Credit: Thailand Authority of Tourism

Season 3 of The White Lotus showcases Thailand’s dazzling diversity—from the bustling energy of Bangkok to the spiritual calm of island temples. Whether you’re drawn to the drama or simply the dreamy backdrops, here’s how to turn screen envy into your own unforgettable journey.

Island Escapes Worthy of the Screen

Thailand in Bloom: How The White Lotus Season 3 Is Inspiring a New Wave of Travel
Photo Credit: Thailand Authority of Tourism
  • Phuket: A classic for a reason. This sun-drenched island is home to luxury resorts, scenic beaches like Kata Noi, and iconic Big Buddha viewpoints. Visitors can dive into the Andaman Sea or explore Old Phuket Town’s colourful Sino-Portuguese architecture.
  • Koh Samui: Expect waterfall hikes, beach yoga at sunrise, and evenings spent savouring green curry with your toes in the sand. Don’t miss a visit to Wat Plai Laem, an active temple that blends modern artistry with ancient symbolism.
  • Koh Pha-Ngan: Known for its full moon parties, this island also offers serene escapes. Try a digital detox in Srithanu, where wellness retreats and plant-based cuisine nourish mind and body.
  • Bangkok: Start with the Grand Palace and nearby temples like Wat Pho. Then dive into street food heaven—think mango sticky rice, pad Thai, and banana roti served curbside. The city pulses with contrasts: glitzy malls, hidden alley bars, high-end rooftop lounges, and sacred shrines tucked among skyscrapers.

The “5 Must-Do’s” of Thai Travel

Thailand in Bloom: How The White Lotus Season 3 Is Inspiring a New Wave of Travel
Photo Credit: Thailand Authority of Tourism

To help travellers connect more deeply, the Tourism Authority of Thailand (TAT) has unveiled the “5 Must-Do’s”—a guide to immersive experiences that go far beyond sightseeing:

  • Must Taste: From spicy som tam (papaya salad) to Michelin-starred street stalls, Thailand’s culinary scene is a journey in itself. Take a cooking class in Chiang Mai or follow your nose through Bangkok’s Chatuchak Market.
  • Must Try: Fancy a Muay Thai session? Or maybe a traditional Thai massage? Dive into cultural experiences that will leave a lasting imprint.
  • Must Shop: Bring home handwoven silk, coconut oil products, or bold local jewellery. Many goods are handmade and deeply rooted in tradition.
  • Must Seek: Explore off-the-beaten-path gems like Pai in the north or Trat near Cambodia’s border. These quieter areas offer raw beauty and authentic connections.
  • Must See: Thailand in 2025 will be brimming with festivals and sporting events—part of its yearlong celebration of culture and connection. Time your visit with the Yi Peng Lantern Festival or one of the world-class Muay Thai bouts.

“Blooming Lotus”: A Fashion-Forward Tribute

Thailand in Bloom: How The White Lotus Season 3 Is Inspiring a New Wave of Travel
Photo Credit: Thailand Authority of Tourism

Bridging style and storytelling, the “Blooming Lotus” campaign is a collaboration between TAT and New York-based designer 3.1 Phillip Lim, who was inspired by Thailand’s natural beauty and the show’s artful cinematography. The result? A limited-edition collection featuring:

  • Soft yoga wear for sunrise flows
  • Bold mesh bags in tropical hues
  • Denim jackets and bomber jackets with Thai flair
  • Travel-ready totes and tees

Launching April 24 at 31PhillipLim.com and ThailandInsider.com/BloomingLotus, this capsule lets you carry a piece of Thailand’s spirit wherever you go.

Tips for Canadian Travellers

Thailand in Bloom: How The White Lotus Season 3 Is Inspiring a New Wave of Travel
Photo Credit: Thailand Authority of Tourism
  • Feeling inspired to plan your own White Lotus-worthy escape? Here’s how to make it smooth, stylish, and smart:
  • Apply for the TDAC before your flight: tdac.immigration.go.th
  • Best time to go: November to February offers cooler, dry weather—ideal for sightseeing and island hopping.
  • Pack light but respectfully: Loose, breathable clothing works best, but cover shoulders and knees when visiting temples.
  • Currency: Thai Baht. Credit cards are widely accepted in urban areas but carry some cash for markets and tuk-tuks.
  • Connectivity: SIM cards and pocket Wi-Fi are easy to rent at the airport.
  • Learn a few local phrases: “Sawasdee ka/krub” (Hello), “Khob khun ka/krub” (Thank you), and “Mai ped” (Not spicy!) can go a long way.

Where to Begin?

Thailand in Bloom: How The White Lotus Season 3 Is Inspiring a New Wave of Travel
Photo Credit: Thailand Authority of Tourism

The best journeys are the ones that resonate beyond a screen. The White Lotus gave us a taste of Thailand’s cinematic grandeur—but being there in real life? That’s where the real transformation happens. Start with ThailandInsider.com, the official portal for Canadian travellers. You’ll find travel tips, curated itineraries, cultural guides, and links to partner airlines and tour providers. For a trip that’s as stylish as it is soulful, this might just be your sign. Whether you’re backpacking through rice paddies or checking into a five-star spa retreat, Thailand in 2025 is blooming with promise.

As you embark on your travels, remember that our journey leaves an impact. Embrace eco-friendly accommodations, support local communities, and reduce plastic use. Respect wildlife by observing from afar and conserve resources like water and energy. Choose sustainable transportation, leave no trace behind, and participate in conservation efforts. Educate yourself and others about the environment you’re exploring. Let’s ensure that we tread lightly on our planet, leaving only footprints of kindness and taking home memories that inspire others to protect our beautiful world.

Happy responsible travels!