Albania’s Tourism Boom: From Overlooked to In-Demand
Albania has gone from travel underdog to Europe’s rising star. We added it to our travel trend watch in December 2024. Bookings have surged year-over-year, outpacing places like Montenegro and Istanbul.
Travelers are catching on to its mix of affordability, natural beauty, and cultural depth. It’s still off the beaten path enough to feel special, but developed enough to be easy and enjoyable.
Whether you’re craving beach time, mountain hikes, or charming old towns, Albania offers the whole package without the sky-high prices.
Mediterranean Magic Without the Crowds
Albania’s Riviera gives Italy and Greece a run for their money, minus the tourist swarms. With 178 kilometers of white-sand beaches and dramatic mountain-meets-sea scenery, the coastline is a true standout.
Saranda, Himare, and Ksamil are just a few of the picturesque towns that offer turquoise waters and local charm. Unlike more famous Mediterranean resorts, these beaches remain peaceful, authentic, and affordable even in peak season.
Budget Travel Is Alive and Well in Albania
If you thought a Mediterranean vacation was out of budget, think again.
Flights from London to Tirana start at just £28 if you book your flight at the earliest, but on average you can expect somewhere between £87 to £105, and you can find four-star hotels for under £60 a night. You can also find rooms in charming towns like Berat and Gjirokastra for £20–£40.
Even upscale stays are surprisingly wallet-friendly, which makes Albania perfect for long stays or last-minute getaways. It’s Europe, but with Southeast Asia pricing.
UNESCO Cities Straight Out of a Storybook
Albania’s two UNESCO gems, Berat and Gjirokastra, look like something out of a fairytale. Berat is known as the “City of a Thousand Windows,” with white Ottoman houses stacked on hillsides. Gjirokastra’s stone streets and hilltop castle feel like a step back in time.
Both towns are rich in history, walkable, and filled with cozy cafes, artisan shops, and local markets. It’s the kind of place you’ll want to linger and explore slowly.
The Theth and Valbona: Hikers’ Paradise in the Alps
For mountain lovers, northern Albania is pure magic.
The Theth and Valbona in the Albanian Alps offer jagged peaks, crisp air, and storybook villages. The hike between the two is often called one of Europe’s best, with dramatic scenery around every bend. Unlike the crowded trails of the Alps or Dolomites, these paths remain peaceful and unspoiled.
And the bonus? Locals often welcome hikers with warm meals and cozy stays in traditional guesthouses.
Tirana’s Eclectic Charm Is Worth a Stop
Tirana, Albania’s capital, is unlike any other European city. It’s colourful, creative, and packed with surprises—from a giant pyramid-turned-cultural hub to hip cafes, art galleries, and vintage markets.
BunkArt, an underground Cold War-era bunker turned museum, offers a fascinating look at Albania’s past. The city feels safe, walkable, and buzzing with energy. Don’t skip it. Tirana’s where the country’s modern personality really shines.
Bunkers, Bazaars, and Living History
Albania wears its history on its sleeve. Ottoman bazaars, Byzantine churches, Roman ruins, and Communist-era relics all coexist here. One moment you’re strolling through a cobbled bazaar, the next you’re descending into a massive underground bunker museum.
This layered history makes Albania endlessly interesting. It’s not just another pretty place—it tells a story, and that story is refreshingly complex and unpolished.
The Albanian Riviera: Road Trip Heaven
The coastal Llogara Pass is one of Europe’s most scenic drives. Mountains plunge into the sea, with switchback roads leading to secluded coves and terracotta-roofed villages. Travellers rave about the views and say it’s worth renting a car just for this stretch.
It’s the kind of road trip where you’ll want to stop constantly. Every bend reveals another postcard-worthy view or charming beach town to explore.
Ksamil: A Slice of the Tropics in Europe
Ksamil is often called the “Maldives of Europe,” and it’s easy to see why. Powder-soft sand, crystal-clear waters, and quiet islets just offshore make this beach town a rising star.
Despite the tropical look, Ksamil remains affordable and chill, especially in early summer or September. Many visitors say it’s their favourite stop on the Albanian Riviera. Just get there before it becomes too famous.
Gjirokastra’s Castle: Views and Legends
Gjirokastra’s castle looms over the city like a stone guardian. Inside, you’ll find a mix of history, mystery, and stunning views. There’s even an old U.S. Air Force jet captured during the Cold War on display.
Wander through its tunnels, peek into the museum, or just soak in the sweeping views of the valley below. It’s one of those places that feels both cinematic and deeply rooted in real stories.
Albanian Food Is Seriously Underrated
Albanian cuisine blends Mediterranean freshness with Balkan heartiness. Expect grilled meats, flaky byrek pastries, rich stews, and plenty of seafood along the coast.
Meals are hearty, flavourful, and incredibly affordable. Even at sit-down restaurants, you’ll rarely spend more than £10 for a full meal.
Whether it’s homemade raki or fresh-caught octopus, food in Albania feels both familiar and totally new.
Locals Who Genuinely Want You There
Ask anyone who’s been: Albanians are famously welcoming. Many visitors say the hospitality is what truly made their trip. Locals are curious, generous, and excited to share their culture.
Whether you’re navigating a small town or ordering coffee in Tirana, expect friendly help and real conversations. It’s a kind of warmth that feels genuine, not something curated for tourists.
Albania Feels Safe and Easy to Navigate
Safety is a major perk when travelling in Albania. Visitors frequently comment on how safe they felt, even when travelling solo or at night. Tirana, in particular, gets high marks for feeling secure compared to other European capitals.
While infrastructure is still catching up in places, it’s easy enough to get around, especially if you rent a car or use well-reviewed local bus services like GetByBus.
September Sweet Spot: Avoid Crowds and Heat
June and September are perfect for visiting Albania. You’ll beat the summer rush and enjoy pleasant weather, especially for beach lounging or mountain trekking.
July and August can get crowded and hot, especially in stone cities like Berat and Gjirokastra. September, with its mild temperatures and thinner crowds, offers the best of both worlds: sunny days and peaceful streets.
Diverse Experiences in One Compact Country
Albania packs a punch for such a small country. You can sunbathe in Ksamil, hike alpine peaks in Theth, and explore ancient ruins, all in a single week.
Distances between destinations are short, making it easy to cover a lot without spending days in transit. It’s a dream for travellers who want variety without constant packing and unpacking.
Still Authentic and Undiscovered
Unlike its tourist-saturated neighbors, Albania still feels raw and real. There are fewer chains, more mom-and-pop shops, and less polish, which many travelers find refreshing.
You’re not just visiting a destination; you’re stepping into a place still forming its tourist identity. And that means more meaningful moments and fewer filtered experiences.
Every journey leaves a mark, and small choices can make a big difference. Choosing eco-friendly stays, supporting local communities, and being mindful of plastic use help preserve the beauty of the places we visit. Respecting wildlife, conserving resources, and travelling sustainably ensure future generations can experience the same wonders. By treading lightly and embracing responsible travel, we create meaningful connections and lasting memories. Here’s to adventures that inspire and footprints that honour our planet.
Safe and mindful travels!